Press Releases

TASER Lowers Prices for and AXON Police Cameras

SCOTTSDALE, AZ -- (Marketwired) -- 10/03/13 -- TASER (NASDAQ: TASR) today announced new pricing for its AXON flex™ cameras and service. AXON flex is now $499, down from $949 and pricing has been made easier, and with lower price options, starting at only $9.95 per month. With customer-selectable tiers of service, every agency has the flexibility to only pay for what they need. This allows agencies to fully control and predict costs in a manner to best fit their needs. The Leaders' Pricing Program includes special discounts that will last until June 30, 2014 to recognize those agencies that lead the adoption of this important new technology.

In tight budgetary environment, the new AXON and pricing addresses the primary challenges with enterprise cameras and software: affordability and predictability. As a result, important technology that is proven to reduce police complaints and use of force is now within reach of every agency.

"Every officer deserves protection and price should not be a barrier," said Jason Droege, President of "The feedback from the launch of AXON body™ cameras at $299 was so overwhelmingly positive that we decided to make yet another disruptive move by reducing the price of our flagship AXON flex point-of-view system down to $499. Now all officers can afford the protection they deserve."

"We know the powerful benefits of body worn cameras in policing: Research shows that having video can reduce police complaints by 90% and use of force incidents by 60%. Video and multi-media data are enormous tidal waves on the horizon that could overwhelm existing law enforcement technology infrastructures. Our solution,, is a massively scalable cloud-based storage system designed to help law enforcement seamlessly capture and manage the deluge of multi-media evidence from the exploding array of mobile sensors, including our own AXON wearable cameras as well as mobile phones, digital cameras, or virtually any device which generates digital information," concluded Droege. simplifies massive digital evidence management by allowing any agency to scale their capabilities without limits -- and without the purchase of hardware or software. allows agencies to easily manage their digital evidence while concurrently saving officers' time with automatic video uploading, retrieval and sharing of data.


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About TASER International, Inc.

TASER protects life. TASER Conducted Electrical Weapons (CEWs) have saved more than 114,000 lives from potential death or serious injury. We enable greater transparency with the industry-leading TASER CAM and on-officer AXON cameras. Together with our customers, we are defining the future of smart policing by connecting intelligent devices and sensors with the first secure cloud-based digital evidence management solution for law enforcement:

Since 1994, more than 260,000 private individuals have relied on TASER technology to protect themselves and their loved ones. Learn more about TASER and its solutions at and or by calling (800) 978-2737.

TASER® is a registered trademark of TASER International, Inc., registered in the U.S. All rights reserved. TASER logo, AXON flex™ and AXON body™ are trademarks of TASER International, Inc.

Note to Investors

Please visit http://investor.taser.com and where TASER discloses information from time to time about the company, its financial information, and its business. Visit our Investor Relations Safe Harbor Statement at:

For investor relations information please contact Erin Curtis by phone at 480-515-6330 or via email at

Steve Tuttle
Vice President of Communications
TASER International, Inc.
Media ONLY Hotline: (480) 444-4000

Source: TASER International


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