Management Team

Management Team

Rick Smith

CEO & Founder

A pioneer of technology with the vision of making the bullet obsolete, Rick founded the original company, TASER, in 1993. As the TASER device became ubiquitous in law enforcement, Rick pushed the company beyond weapons technology and towards a broader purpose of matching technology to public safety needs in order to make the world a safer place. Under his leadership, the company has grown from a garage in Tucson to a NASDAQ-listed global market leader in conducted electrical weapons, body worn cameras and software.

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BS in Neuroscience from Harvard (Cum Laude); Master's in International Finance from the University of Leuven in Belgium; MBA from the University of Chicago


Co-winner of the Ernst and Young 2002 Entrepreneur of the Year; Made The Phoenix Business Journal's list of “Most Admired CEOs and Top-Level Executives” in 2010

Fun Fact

Once rappelled into the atrium of Axon headquarters

Luke Larson


Luke joined Axon in June of 2008 and has filled a variety of executive and management roles. He currently serves as President of Axon, where he oversees day to day operations. Luke values big thinking and bold moves, which he's helped Axon pursue during his tenure.

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BA from the University of Arizona, MBA from Thunderbird School of Global Management

Previous Roles

Marine Corps infantry officer serving two tours in Iraq; awarded the Bronze Star with V for valor

Fun Fact

Recently summited Mount Rainier in Washington

Jim Zito

Interim Chief Financial Officer

Jim currently leads Axon’s global finance organization. He joined Axon in 2017 to lead the Company’s accounting organization and has overseen the implementation of enhanced internal controls and processes to drive strong controllership and operating rigor. Prior to joining the company in 2017, Jim served as the Global Controller of GE Healthcare Digital, a leading provider of software and technology to the healthcare industry, where he completed GE’s Experienced Financial Leadership Program. He started his career in the audit practice of PricewaterhouseCoopers LLP serving in roles of progressive responsibility for several large financial services clients in Chicago and Detroit. Jim graduated from the University of Notre Dame with a B.B.A. in Accounting and Computer Applications.

Josh Isner

Chief Operating Officer 

Josh is responsible for global growth, customer service, professional services, and sales operations. Josh joined Axon in 2009 as a member of the Leadership Development Program, and after rotating through several departments in the company, he eventually helmed and led the domestic video and cloud sales team to a record year in 2014. Josh previously held the roles of Director of Leadership Development, Northeast Regional Sales Executive, and VP of Video and Cloud Sales at TASER. Josh has a BS in Government & Political Science from Harvard University.

Jeff Kunins

Chief Product Officer and Executive Vice President of Software

Jeff leads Axon's global Product, Software Engineering, Artificial Intelligence, Design, and Security teams for all of Axon's products other than TASER — including our Body-Worn and Vehicle Cameras, and our SaaS platforms for Digital Evidence Management, Productivity, and Real-time Operations. For nearly 30 years, Jeff has helped invent and deliver services used by hundreds of millions of customers that power billions of dollars in revenue, serving in diverse executive roles at Amazon, Microsoft, and startups. Most recently prior to Axon, Jeff served as Vice President (VP) of Amazon’s Alexa Entertainment and led Alexa’s global experience, developer platform, and strategic partnerships for music, video, and podcasts across over 100 million Alexa-enabled devices. In addition to roles as VP of Amazon Kindle’s global reading experience, GM of Product and Design at Skype, and GM of Windows Live Messenger at Microsoft, Jeff also spent eight years at cloud-based voice services pioneer Tellme Networks, where he served as VP of Product through their acquisition by Microsoft in 2007. Jeff received his BS in Information & Decision Systems from Carnegie Mellon University, and was recognized with the distinguished Alumni Achievement Award in 2014. Jeff holds a Board of Directors observer seat with both Flock Safety and Rapid SOS, and also serves on the Board of the Seattle Police Foundation. Jeff is based in Seattle with his wife and 3 children, and outside of work he has been a composer and sound designer for live theater with over 25 productions in 7 major cities including New York and Los Angeles, receiving excellent reviews from the Seattle Times, Seattle P.I., and Village Voice.

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