Board of Directors

Erika Ayers


Ranked one of the most influential executives in digital innovation, sports, entertainment and lifestyle media, Erika Ayers currently serves the CEO of Barstool Sports. Since joining Barstool Sports in 2016, Ayers has transformed the organization from a regional blog to a national powerhouse operation leading to a 3,650% increase in overall revenue, making it one of the most innovative and successful internet media brands. Before joining Barstool, Ayers held several leadership positions in media and technology at Microsoft, AOL, Demand Media, and Yahoo. She has been extensively recognized for her innovation in the industry, including being named Forbes’ Most Powerful Women in Sports. Ayers serves on the board of the Premier Lacrosse League and formerly served on the board of WWE and Torchy's Tacos.

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